Campaign Process

Campaign Process:

    Search engine optimization services provided by "Prime Positions" are customized to fit your requirements keeping in perspective long term business goals. We work hard to maximize your return on investment in internet marketing and search engine optimization.

    Our experts in search engine optimization have incorporated a simple four-step SEO process into our methodology- we help you pick your keywords and you leave the rest to us- we help you increase online visibility, online traffic, brand image and ultimately your revenue.

    Our Search engine optimization methodology includes:

    Website health check and Industry analysis:
    Website Review To rank on Google or any other search engine, a site needs to be indexed first. Hence, the first step in the process of search engine optimization is to ensure that your site pages can be crawled and indexed by the search engine spiders. In this step we analyze your code and identify possible spider stoppers in a website. These may include broken links, missing tags, complicated link structure and other subtle factors that may have been overlooked when the site was designed.

    We will track your competitor's current position and check the industry competition. As per the report outline, we will make a solid road map to achieve the goal and make your website on top position.

    SEO Goal Analysis
    Why are you indulging in SEO services? What do you expect to gain from your SEO campaign? Do you have practical search engine ranking targets that you would like to achieve?

    It is important to have goals clearly defined in an SEO campaign. These goals can be in terms of an increase in revenue from organic search engine traffic, increase in ROI, increase in traffic or just rankings for branding. We listen to you and understand your goals during this stage of the SEO process. Keeping your goals in perspective, we customize and present the best SEO strategy possible given the time-frame, resources and other practical constraints.

    SEO Competition Analysis
    This step involves studying what your competition is doing. Websites of competitors, which have undergone search engine optimization, offer valuable keyword and optimization insights. Analyzing an already optimized site allows us to determine their lead over your site with regards to rankings. We can also determine SEO optimization techniques being employed and the segments being targeted actively on search engines. After this step, we will be able to tell you exactly what your competitor is doing and what you should do to beat them on search engines.

    SEO Keyword selection
    Many online businesses, despite having great search engine rankings, either do not get enough traffic to their site or do not convert enough visitors. A major reason for this is because the keywords that they are targeting may not be the keywords that are being searched for on the search engines. Keyword identification is a very important part of search engine optimization and includes researching keywords that will not only get great traffic but are also most relevant to your business.

    On Page Optimization
    This step in the process of SEO involves the actual optimization of your web pages. Here, pages will be optimized with regards to tags, link structures, images, body text, and other visible and invisible parts.

    Link building and submission
    Good incoming links are often the difference between good rankings and great rankings. Our link building campaigns are well planned according to your site's requirements and your budget, so that you get the maximum out of them. Incoming links can be reciprocal links or one way links from directories, articles and news releases. Our link popularity campaigns are human powered and completely manual.

    Basic Search Engine Submission
    In many instances, your site pages may already be indexed in major search engines, such as Google, Yahoo Search, and MSN. If they are not, then there are options for submitting your site to these engines directly. Obtaining links from sites that are currently indexed in these engines can also help search engines find and index your site. If your site has a search engine-friendly linking structure (as it should) then any new pages you add should automatically be found by the search engines, which may take anywhere from several weeks to several months.

    Search Engine Monitoring
    Following the Phase II implementation process, you should monitor the major search engines until to confirm that that your optimized pages have been properly indexed.

    Position Reporting
    Once your optimized pages have been properly indexed by the search engines, a post-optimization report for key term positioning of your site pages should be prepared to objectively gauge improvement relative you your initial positioning.

    SEO Analysis and Tweaking
    Search engine optimization is a long-term solution to your traffic woes. Our comprehensive SEO services involve continuous fine tuning of the website based on traffic trends and ranking trends. Search engines often change their algorithms... We tweak your website to compensate of the changes, hence enabling you to stay on top.

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